Home LRM — Loyalty & Redemption Management
Loyalty & Redemption Management

Engage. Reward. Redeem. Retain.

A complete loyalty and rewards management platform to run schemes, incentives, points, rewards and redemptions across your customer, dealer, promoter and influencer networks.

From launching a new loyalty scheme to validating claims, allocating points and managing reward redemptions, LRM brings the complete loyalty lifecycle into one connected platform.

lrm.micandmac — loyalty console
Loyalty Program Overview Live
8,420Active Participants
2.1LPoints Redeemed
34Pending Redemptions
Dealer redemption approved — Gift voucher, 1,200 pts
New scheme published — Q3 dealer incentive
Reward catalogue
Points, automated
Turn Loyalty Into Lasting Engagement

Stop running loyalty programs on spreadsheets.

Managing loyalty programs across hundreds or thousands of dealers, customers, promoters or influencers can become complex — manual scheme calculations, spreadsheets and reward tracking create delays, errors and limited visibility. LRM brings these activities together into one structured platform.

Create Schemes Engage Participants Track Activity Award Points Redeem Rewards Analyse Performance

Give your participants a simple experience while giving your business complete control over the loyalty program.

Complete Loyalty Program Management

Design, launch, operate and measure — all from one place.

LRM provides the tools you need to run loyalty programs end to end, for every kind of participant.

01

Scheme Management

Create flexible loyalty schemes based on your business objectives — different schemes for different dealers, promoters, influencers, customers, products, territories or business segments.

  • Scheme creation & configuration
  • Product-wise & category-wise schemes
  • Target-based, quantity-based & value-based schemes
  • Period-based schemes
  • Participant eligibility & scheme validity
  • Scheme rules and conditions
02

Points & Incentive Management

Automatically track participant activity and calculate eligible points or incentives based on your configured scheme rules.

  • Points allocation & incentive calculation
  • Target achievement tracking
  • Product-wise & transaction-based points
  • Bonus points
  • Points balance & history
  • Expiry, adjustment & approval workflows
03

Reward Management

Create and manage a structured reward catalogue — from merchandise and gift vouchers to business incentives, managed through a centralised system.

  • Reward catalogue & categories
  • Reward points & eligibility
  • Reward availability & allocation
  • Reward status & history
  • Digital and physical rewards
04

Redemption Management

Make the reward redemption process simple, transparent and trackable — participants can track the status of their redemption while your team maintains complete operational visibility.

Earn Check Balance Select Reward Redeem Approve Fulfil Track
  • Redemption requests & points validation
  • Approval workflows
  • Redemption status & fulfilment tracking
  • Dispatch information & history
  • Cancellation and adjustments
05

Dealer Loyalty Programs

Build stronger relationships with your dealer network through structured loyalty and incentive programs.

  • Dealer-wise schemes & targets
  • Purchase-based incentives
  • Product-wise rewards & dealer points
  • Achievement tracking
  • Reward redemption & dealer performance
  • Territory-wise loyalty performance
06

Promoter & Influencer Rewards

Reward promoters, influencers and channel partners for their contribution — track activities, achievements and incentives through structured programs.

  • Promoter registration & influencer management
  • Activity tracking & target management
  • Points allocation & incentive calculation
  • Reward redemption
  • Performance reports
07

Customer Loyalty & Retention

Turn customer transactions and engagement into opportunities for long-term relationships.

  • Reward purchases & track customer activity
  • Award loyalty points
  • Targeted rewards & reward tiers
  • Encourage repeat purchases
  • Track redemption behaviour
  • Analyse customer engagement

Mobile Experience for Participants

Give dealers, promoters, influencers and customers access to their loyalty activities through a convenient mobile experience.

  • Register, view schemes & check eligibility
  • View points balance & track achievements
  • View rewards & submit redemption requests
  • Track redemption status & transaction history
  • Receive notifications

Admin & Management Portal

Give your internal teams complete control over your loyalty programs through a centralised web application.

  • Participants, schemes & products
  • Points, rewards & redemptions
  • Approvals & notifications
  • Users, roles & program configurations
  • Reports & analytics
Automate Your Loyalty Operations

Less manual calculation. Fewer errors. Faster rewards.

LRM reduces manual effort by automating repetitive loyalty and incentive processes, including:

Scheme calculations Points allocation Target achievement Incentive calculations Eligibility validation Redemption workflows Approval processes Notifications Reward status updates Loyalty reports
Real-Time Loyalty Analytics

Understand how your programs are actually performing.

Real-time dashboards and reports let you track:

Total & active participants

Points earned & redeemed

Pending redemptions

Top participants & top schemes

Reward distribution

Dealer engagement

Promoter performance

Customer activity

Measure What Matters

Loyalty activity, turned into business insight.

Analyse performance across:

Scheme performanceParticipant engagement Redemption trendsPoints utilisation Dealer performancePromoter performance Influencer activityCustomer participation Product-wise performanceTerritory-wise engagement Reward popularityProgram ROI indicators
Flexible Scheme Configuration

Configure programs around your business, not a template.

Every business has different loyalty requirements. Configure programs around:

ProductsCategoriesPurchase value QuantitySales targetsParticipant type LocationDealer categoryCustomer segment Campaign periodAchievement levels

This allows your team to create targeted programs without having to build a new system for every campaign.

Built for Multiple Loyalty Models

One platform, every kind of participant.

Sell More · Earn More

Dealers

Dealer purchase incentives, targets, points and rewards.

Promote · Achieve · Earn

Promoters

Activity-based incentives and performance rewards.

Engage · Influence · Reward

Influencers

Structured reward programs for influencers and channel partners.

Buy · Earn · Redeem

Customers

Loyalty programs designed to encourage repeat engagement and retention.

One Connected Loyalty Ecosystem

One connected flow, from scheme to insight.

LRM connects every stage of your loyalty program into a complete and transparent lifecycle.

1

Scheme

Create → Configure → Publish

2

Participation

Register → Engage → Transact

3

Achievement

Track → Calculate → Earn

4

Rewards

Select → Redeem → Approve

5

Fulfilment

Process → Dispatch → Deliver

6

Analytics

Measure → Analyse → Improve

Integrate With Your Existing Business Systems

LRM works alongside the tools you already run.

Possible integrations include:

ERP systemsCRM platformsSales applications Dealer management systemsE-commerce platformsPOS systems Accounting systemsSMS platformsWhatsApp Business APIs Payment gatewaysCustom APIs
Why Businesses Choose LRM

Six reasons growing loyalty programs run on LRM.

Centralised Loyalty Management

Manage schemes, participants, points, rewards and redemptions from one platform.

Automated Calculations

Reduce manual effort involved in points and incentive calculations.

Better Participant Engagement

Give participants visibility into schemes, achievements, points and rewards.

Faster Redemptions

Streamline the complete redemption and fulfilment process.

Real-Time Visibility

Monitor program participation and performance through dashboards and reports.

Flexible & Scalable

Create different loyalty programs for different participant groups, products and markets.

Designed for Growing Loyalty Programs

From a single campaign to programs across regions.

LRM is suitable for businesses that manage loyalty, incentive or reward programs across:

DealersDistributorsRetailers PromotersInfluencersCustomers Sales partnersChannel partners Multiple territoriesMultiple product categories

From loyalty program to business growth.

A successful loyalty program is more than giving away rewards — it's about understanding participation, encouraging the right behaviour and building stronger relationships. LRM helps you run that as a structured, measurable business process.