Notes from building software for the shop floor.
Practical write-ups on CRM/ERP rollouts, field-force automation, AI and digital growth — new articles as they publish.
Technology in Sales and Marketing: How Digital Tools Are Transforming Business Growth
Technology is transforming the way businesses sell, market, and connect with customers. From CRM and field sales applications to automation, analytics, AI, and real-time reporting, discover how the right technology can improve sales productivity, strengthen customer relationships, streamline operations, and drive sustainable business growth.
FMCG Sales Management Software: How to Run Beat Plans, Orders, Secondary Sales and Tally Billing from One App
Manage your entire FMCG field sales team from one app. Automate beat plans and tour plans, track GPS-verified visits, take orders from dealers and retailers, monitor primary and secondary sales, control stock and inventory, and sync billing with Tally. See the features and business benefits of FMCG sales management software.
Field Force Reporting Application: The Complete Guide for Sales & Marketing Teams
How a Field force automation application can change the performance of the sales and marketing team there by helps the company to achive its goal?
Measuring AI ROI: Frameworks for Linking Enterprise Tech Spend to Profitability
Discover how businesses can measure AI ROI beyond simple productivity gains. Learn practical frameworks for connecting enterprise technology spending with revenue growth, cost savings, operational efficiency, and profitability—and how to demonstrate software investment value to the board.
Boosting Sales Team Performance in the Pharmaceutical Industry: 5 Simple Strategies
Discover five practical strategies to improve pharmaceutical sales performance — from empowering field teams with product and market knowledge to smarter planning, target management, reporting, and technology-driven field sales automation. Learn how FEP helps pharmaceutical companies streamline field operations, improve productivity, and make data-driven sales decisions.
Why Steel & TMT Bar Manufacturers Are Rethinking Their Sales Engine in 2026
Rethinking sales strategies for morden manufaturers