Agni Steels — SFA/ERP Platform

Agni Steels needed a connected platform to manage its sales operations, field teams, dealers, telecalling, dispatch, and customer engagement across a single system.

Sales officers and BDEs were working through mobile applications, while telecallers, dispatch teams, and administrators required separate web-based workflows. Sales orders, dealer activities, dispatch information, loyalty programmes, and operational data also needed to work together seamlessly.

The challenge was to bring these different teams and processes into one connected ecosystem while maintaining accurate data flow between sales, operations, and accounts.

We developed an end-to-end Sales & Order Management Platform that connects field sales, internal teams, dealers, operations, and management through a single ecosystem.

The solution includes:

Sales Officer Mobile App — field visits, customer interactions, order management and sales activities.
BDE Mobile App — business development activities, follow-ups and performance tracking.
Telecaller Web Portal — customer communication, follow-ups and sales coordination.
Dispatch Web Portal — order processing and dispatch-related operations.
Admin Web Portal — centralized management, monitoring, reports and operational visibility.
Dealer Mobile App — dealer access to products, orders and relevant business activities.
Loyalty & Redeem Management — management of dealer/promoter loyalty programmes, rewards and redemptions.
Tally Integration — connecting business and accounting workflows.
WhatsApp & SMS Integration — automated customer and dealer communication.

By connecting these applications through a common platform, sales and operational information could move between teams without relying on disconnected systems or manual coordination.