We specialise in helping clients create content that drives engagement and lands new business. Content is not a selling tool, it is used to attract new users and increase awareness of your brand. Behind every successful piece of content is careful planning and a strong strategy, to ensure it meets the requirements of the user.
Content is an essential tool in your wider marketing strategy whether it is required to get your social media soaring or to support your SEO. We are well versed in planning content and uncovering audience demand through keyword and competitor research. We create unique and compelling content, which can be shared via your marketing channels. Likewise, we are also able to assist in updating and enhancing existing content to enhance SEO potential.
The success of content depends on the strategy behind it. Planning and creating cross channel content, in a variety of formats is what is required in order to get your brand heard. From whitepapers and guest posts to podcasts and video, the real value of content is formulating a structured strategy to reach new audiences and engage existing ones.
We work closely with brands to support them in curating a successful strategy, while also taking stock of their content marketing efforts and adjusting the plan to align with business goals. We are able to provide you with a complete content marketing strategy from initial research right through to PR and ongoing content creation.
Mic and Mac Solutions provide strategic and effective email marketing services. We design and build templates, develop strategies and provide creative copy writing to ensure your emails drive new leads and land exciting opportunities for your business.
Email is still a hugely popular and proven marketing channel with click through rates outperforming those of social media and affiliate marketing. Our team also ensure that any emailing efforts will fall within GDPR regulations.
Lead magnet funnels also encourage engagement from users by building trust and interest over time. We help to strategise and implement lead magnet funnels to meet the required goals and adapt them for your business to boost brand awareness.
Our in house skill set is broad with experts in Graphic Design, Animation, Photography, Copywriting, PPC, SEO and Social Media to name a few which means we are equipped to meet your content marketing objectives, and give you guidance and fresh ideas to help you enjoy successful digital and offline marketing campaigns. We have creative minds and passionate people in abundance who can work with you throughout the content creation process.