Consultation

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How Our Content Services Can Help Your Business Grow

We specialise in helping clients create content that drives engagement and lands new business. Content is not a selling tool, it is used to attract new users and increase awareness of your brand. Behind every successful piece of content is careful planning and a strong strategy, to ensure it meets the requirements of the user.

Content is an essential tool in your wider marketing strategy whether it is required to get your social media soaring or to support your SEO. We are well versed in planning content and uncovering audience demand through keyword and competitor research. We create unique and compelling content, which can be shared via your marketing channels. Likewise, we are also able to assist in updating and enhancing existing content to enhance SEO potential. 

Content Strategy

The success of content depends on the strategy behind it. Planning and creating cross channel content, in a variety of formats is what is required in order to get your brand heard. From whitepapers and guest posts to podcasts and video, the real value of content is formulating a structured strategy to reach new audiences and engage existing ones.

We work closely with brands to support them in curating a successful strategy, while also taking stock of their content marketing efforts and adjusting the plan to align with business goals. We are able to provide you with a complete content marketing strategy from initial research right through to PR and ongoing content creation.

Research to Uncover Opportunities

We collaborate with clients to generate new ideas and conduct research into the types of content already published within your industry or sector. This helps guide your content marketing, allowing you to fill in the content gaps not covered by your competitors. We conduct in-depth research to find out what topics and niches are drawing the most interest and incorporate this into a content marketing plan to move forwards with. Our marketing team has the full support of our development and design teams, which allows us to deliver effective content marketing campaigns based on the outcome of our research.

Email Marketing

Mic and Mac Solutions provide strategic and effective email marketing services. We design and build templates, develop strategies and provide creative copy writing to ensure your emails drive new leads and land exciting opportunities for your business.

Email is still a hugely popular and proven marketing channel with click through rates outperforming those of social media and affiliate marketing. Our team also ensure that any emailing efforts will fall within GDPR regulations.

Lead magnet funnels also encourage engagement from users by building trust and interest over time. We help to strategise and implement lead magnet funnels to meet the required goals and adapt them for your business to boost brand awareness.

Copywriting

Our team of skilled copywriters have experience in delivering all kinds of content. From punchy copy for social media campaigns, to curated content for technical brochures we offer our clients a full spectrum of copywriting services.
  • We write copy to increase click through rates for PPC campaigns.
  • We write regular blog posts for a huge range of clients from varying sectors.
  • We write website content for brand new websites to increase reach and build trust.
If you are looking for a specialist copywriting agency to deliver you results, then we can help.

We are more than just your marketing team

Our in house skill set is broad with experts in Graphic Design, Animation, Photography, Copywriting, PPC, SEO and Social Media to name a few which means we are equipped to meet your content marketing objectives, and give you guidance and fresh ideas to help you enjoy successful digital and offline marketing campaigns. We have creative minds and passionate people in abundance who can work with you throughout the content creation process.

Digital PR

Achieving quality links back to your site is an excellent way to support and improve your SEO rankings, but it also assists in increasing the visibility of brand online and push out your content in front of relevant audiences. We provide Digital PR services to clients and create quality content assets such as infographics, reports, whitepapers or blog posts, which can generate new backlinks for your website. From guest posts, to broken link building we will create a strategy to ensure you reach target audiences.

The First step is to establize that something is possible. Then Probability will occur.

Elon Musk