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We plan, Email Marketing
strategies for businesses.
We can help construct an email marketing strategy for you that returns results.
Good old-fashioned email marketing is one of the most effective marketing solutions, so much so, that email campaigns often outperform social media and affiliate marketing. The average open rate for email is around 20-30%, with click-through rates sat at around 3% compared to the 0.5% rate for a tweet.
You may not have the time to create, execute and monitor email campaigns, but our Digital Marketing team do, and they can support you in achieving your goals.
Why collaborate with us?
Taking care of everything from copywriting to analytics, our team will ensure that you do not miss out on the opportunity to connect with your customers.
We can support you with the methodical management of your data and create targeted campaigns that get your message across clearly to your intended audience.
Enhanced skillset
Campaign experience
Minimise worries
The importance of an email marketing strategy
When it comes to email marketing, it is essential to approach it methodically. Hitting send on a generic email to an entire mailing list is likely to do more damage than good. With the introduction of GDPR, it is also vital that any contact information you have is treated with a great deal of care.
The most important factor when it comes to successful email marketing is correctly targeting your audience. Personalised, relevant and useful messaging is imperative to achieving your goals.
We will help you establish an email strategy that ensures you send useful and insightful content to the right audience.
Lead magnet funnels
Lead magnet funnels encourage engagement from users by building trust and interest over time. Although, lead magnet funnels are generally used as a soft-sell approach to generate leads and sales, we help to strategise and implement the funnel to meet your goals and adapt it for your business to boost brand awareness.
One of the main advantages of a lead magnet funnel is that you can offer free content as a non-committal incentive to persuade users to submit their contact details to be added to your mailing list. Your mailing list will allow you to contact relevant people and build up their awareness of your brand over several carefully planned emails.
Every lead magnet funnel starts with an entry point to incentivise the user to submit their email address/details in exchange for valuable content. The first email they receive, which may contain a link to free content, is then triggered and they are then sent subsequent automated emails, determined by the lead magnet funnel we create.
Comprehensive email marketing campaigns
- Build a consumer base
We can create an email list of potential leads who actively choose to hear from you. This can be an invaluable asset as it helps to target the appropriate people and companies. - Maximise ROI
Using the latest email software, we can direct your emails carefully to those most likely to open them. We can also target people and businesses based on their location and relationship to your brand. - Enhance your brand image
Our design team can build bespoke and enticing email templates to hold your all-important messages. They understand that many of us open up our emails on mobile, so they will produce mobile-friendly emails with a responsive design approach. - See results
It is important to monitor the success of an email campaign in order to be able to make improvements. We carefully monitor the open rates, click-through metrics and unsubscribe count to figure out what worked and what did not.
