Good old-fashioned email marketing is one of the most effective marketing solutions, so much so, that email campaigns often outperform social media and affiliate marketing. The average open rate for email is around 20-30%, with click-through rates sat at around 3% compared to the 0.5% rate for a tweet.
You may not have the time to create, execute and monitor email campaigns, but our Digital Marketing team do, and they can support you in achieving your goals.
Taking care of everything from copywriting to analytics, our team will ensure that you do not miss out on the opportunity to connect with your customers.
We can support you with the methodical management of your data and create targeted campaigns that get your message across clearly to your intended audience.
When it comes to email marketing, it is essential to approach it methodically. Hitting send on a generic email to an entire mailing list is likely to do more damage than good. With the introduction of GDPR, it is also vital that any contact information you have is treated with a great deal of care.
The most important factor when it comes to successful email marketing is correctly targeting your audience. Personalised, relevant and useful messaging is imperative to achieving your goals.
We will help you establish an email strategy that ensures you send useful and insightful content to the right audience.
Lead magnet funnels encourage engagement from users by building trust and interest over time. Although, lead magnet funnels are generally used as a soft-sell approach to generate leads and sales, we help to strategise and implement the funnel to meet your goals and adapt it for your business to boost brand awareness.
One of the main advantages of a lead magnet funnel is that you can offer free content as a non-committal incentive to persuade users to submit their contact details to be added to your mailing list. Your mailing list will allow you to contact relevant people and build up their awareness of your brand over several carefully planned emails.
Every lead magnet funnel starts with an entry point to incentivise the user to submit their email address/details in exchange for valuable content. The first email they receive, which may contain a link to free content, is then triggered and they are then sent subsequent automated emails, determined by the lead magnet funnel we create.